Overview
Most firms throw innovation at Japan's wall to see what sticks, burning capital and credibility in the process. We built something better: a systematic way to identify which innovations will actually thrive before they ever touch Japanese soil.
The Market Performance Index isn't just another evaluation framework — it's our answer to an industry obsessed with gut feelings and hopeful projections. While competitors rely on surface-level market research and optimistic assumptions, we've developed a rigorous validation system that cuts through cultural complexity to reveal genuine opportunity.
The MPI evaluates three critical dimensions: desirability, feasibility, and market-fit potential specifically within Japanese cultural and commercial contexts. But here's what makes it different — it doesn't just measure what could work; it predicts what will work by testing assumptions against real Japanese user behaviors, regulatory realities, and cultural expectations.
Every innovation that passes our MPI screening has already proven its cultural resonance through immersive testing. We're not gambling on whether Japanese customers will embrace your solution — we know they will because we've already seen them do it. This isn't theoretical validation; it's experiential proof.
The result? We work exclusively with innovations that have genuine Japan potential, not just global credentials. Our clients don't waste time on long-shot bets because we've already eliminated them. When we say an innovation is Japan-ready, it's because our MPI has validated every assumption that matters for success.
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