Delacon
Driving Growth Through Local Execution: Delacon’s SaaS Expansion in Japan
Overview
To support the Japan market entry of Delacon—an Australian SaaS company specializing in call tracking analytics—Carter Group took on full responsibility as the local distributor, providing handson leadership and execution.
The goal: ensure strong product-market fit, drive B2B adoption, and establish a scalable revenue stream in Japan’s complex digital marketing landscape.
Carter Group began by formalizing a distribution agreement with Delacon and appointing a seasoned Japanese CEO to lead local operations. This setup enabled fast, high-trust engagement with enterprise clients and strategic partners, addressing the credibility gap many foreign SaaS firms face in Japan.
Leveraging in-house research and market expertise, Carter Group localized Delacon’s positioning, pricing, and go-to-market strategy to suit Japan’s compliance-focused industries such as finance and real estate. The team also built B2B pipelines through targeted outreach and formed partnerships with digital agencies and system integrators to accelerate adoption. The result is a high-performing local business backed by consistent growth.
Results
Scaled to over $200,000 in monthly recurring revenue (MRR)
Achieved double-digit MoM revenue growth
Built a robust partner network and established an enterprise client base
“
Carter Group’s ability to combine strategic guidance with local execution has been instrumental. Their onthe-ground leadership and market knowledge helped us unlock opportunities that would have been impossible to access remotely.
Related Stories:
