Skincare Company
Building a Consumer-driven Japan Market Entry Strategy for a U.S. Premium Skincare Brand
Overview
A leading U.S. skincare company known for its dermatological expertise set out to develop a winning strategy for entering the Japanese market. With a strong focus on product quality and care, the team wanted to tailor their offerings to local expectations while creating a brand story that would resonate with Japanese consumers.
We began by exploring the competitive landscape and local skincare routines to understand cultural habits and preferences. The team also spoke with skincare professionals and potential customers across different age groups to uncover key priorities, attitudes toward skincare, and reactions to the brand’s offer.
To bring everything together, we hosted a collaborative session with the client’s leadership team, sharing key insights and working together to identify the best way forward for product messaging, launch timing, and brand positioning in Japan.
Results
The client walked away with a clear roadmap for market entry—covering brand positioning, product development priorities, and activation strategies. The insights helped identify untapped category opportunities and shaped a focused strategy to bring the brand into the Japanese market with confidence.
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“Thanks to your input and outstanding delivery, we spent five hours on the insights and literally had to pull people out of the room… It’s clear that you have a wonderfully talented team and even more clear to me that we made the right choice in partnering with you.”
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