Scottish Development International, British Embassy Tokyo
Shaping Japan Market Entry for Healthy Aging & Medical Device Innovators
Overview
To support their upcoming trade mission, a European government trade development agency turned to CarterIGNITE for strategic insight into Japan’s fast-evolving healthy aging and medical device sectors.
The goal: help domestic companies understand the landscape, identify potential partners, and prepare for meaningful engagement with Japanese stakeholders.
We began by producing a custom research report that mapped key market opportunities, entry pathways, and partnership possibilities within Japan’s healthy aging and medical device ecosystems. This was followed by a series of live webinars, where we shared critical cultural and commercial insights with the participating companies—alongside practical guidance and interactive Q&A.
To further accelerate preparation, we delivered a curated list of qualified Japanese business contacts interested in potential partnerships and events hosted by the government trade development agency, laying the groundwork for relationship-building ahead of the trade mission to Tokyo and Osaka.
Results
The collaboration provided lasting value, helping the trade development agency shape long-term strategies for their work in this sector
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It’s clear a great deal of effort and insight has gone into the research, and it’s already proving extremely valuable in shaping our thinking.
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